Jazz has always been an interest of Labowi Promotions. For a period of two years, between 1993 and 1994, regular Jazz at the Village" sessions were organised at the local cinema, which brought to this small village all the great names in Saint Lucian contemporary music, including Ronald Boo Hinkson, Luther Francois, Emerson Nurse, Third Eye, Richard Payne, Ricardo Francois and Rameau Poleon. This experience gave the group some of its early credentials in organising and producing jazz events.

In the middle of this calendar of activities, Jazz in the South remains the group's main annual event, an activity that it undertakes in close collaboration with and with the support of the Saint Lucia Tourist Board . Jazz in the South began in a small way in 1997, with one free concert on the Laborie Market Square , a historic concert that featured Robbie Greenidge, Andy Narell and Gregory ‘Shining' Emmanuel. This is how Jazz in the South was born, and since then it has grown to become an event to look forward to, an event that now includes three free concerts, in the communities of Laborie, Soufriere and Vieux Fort, plus one major paying concert at Balenbouche Estate in Choiseul.

In the eight years of its existence, since that first concert at the Laborie Market Square in May 1997, Jazz in the South has attracted to Saint Lucia some of the greatest names in Caribbean music, including Grammy nominee Orlando Maraca' Valle from Cuba, Strings and RAM from Haiti, Malavoi, Xtrem' Jam, Saël and Friends, Paco Charlery, Mario Canonge and Kali from Martinique, Luther Francois, Emerson Nurse, Monty Maxwell, Ronald Boo Hinkson, Bluemangó and Carl Gustave from Saint Lucia, Chris Combette and Eric Bonheur from Guyane, Exile One and Michele Henderson from Dominica, Van Lévé from Guadeloupe, Andre Tanker and Panazz from Trinidad, as well as Arturo Tappin, James Lovell and Adrian Clarke from Barbados.

Last year, Jazz in the South offered to its public another diverse line-up of Caribbean artists, including Nachito Herrera and Puro Cubano from Cuba, Bwakoré and Djo Dézormo from Martinique, Neil Franklyn, Matrix, Ives Simeon and Barbara Cadet from Saint Lucia, and Speed from Haiti. The Festival's main event, which was held on Sunday 9th May at Balenbouche Estate , brought to that stage a unique blend of Jazz and Caribbean World Music, with Annexus, the Saint Lucia School of Music Jazz Ensemble, INTRIN-X-ICO featuring Christian Howes , the Sean Thomas bop-so' Quintet featuring Clive Zanda' Alexander and Michael Boothman, and the legendary band GRAMACKS from Dominica.